By presenting the case study of Plug Social TV, through which we experienced audio-visual languages and products in a collaborative process, we wish to discuss participatory design practices and storytelling both as opportunities for identity building and community engagement, and tools that can lead, support and amplify active communities' initiatives.
Considering Design as a set of practices that impact on the environment in which we lead our everyday activities, we assume that enacted narratives grounded on transmedia practices (formats based on audiovisual contents about communities and keeping with their surroundings) are able to support innovations stemming from local communities, as they constitute the most basic form of social life (Czarniawska, 2004).
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